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Marketing Apocalypse

- Eschatology, Escapology and the Illusion of the End

Bag om Marketing Apocalypse

Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415148221
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 26. december 1996
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 635 g.
Leveringstid: 2-4 uger
Forventet levering: 6. december 2024

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Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.

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