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Marketing and the Quality-of-Life Interface

Bag om Marketing and the Quality-of-Life Interface

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899301242
  • Indbinding:
  • Hardback
  • Sideantal:
  • 366
  • Udgivet:
  • 23. juni 1987
  • Størrelse:
  • 234x156x20 mm.
  • 2-3 uger.
  • 23. januar 2025
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The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

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