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Marketing and Social Media

- A Guide for Libraries, Archives, and Museums

Bag om Marketing and Social Media

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538142943
  • Indbinding:
  • Hardback
  • Sideantal:
  • 322
  • Udgivet:
  • 7. december 2020
  • Udgave:
  • Størrelse:
  • 160x242x28 mm.
  • Vægt:
  • 658 g.
  • 2-3 uger.
  • 6. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing and Social Media

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.

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