De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Marketing and Public Relations: The Complete Guide for Managers

Bag om Marketing and Public Relations: The Complete Guide for Managers

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising, distribution and selling. Public relations refer to the management of the spread of information between an organization and the public. It maintains and establishes relationships between the organization, the target audience and the media. Writing news releases, designing communications campaigns, working with the press, writing speeches and arranging interviews are all functional areas of public relations. This textbook aims to shed light on some of the unexplored aspects of marketing and public relations. Also included is a detailed explanation of the various concepts, principles and methodologies intrinsic to these fields. It will prove to be a complete reference guide to managers in all professional domains.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781639897995
  • Indbinding:
  • Hardback
  • Sideantal:
  • 237
  • Udgivet:
  • 26. september 2023
  • Størrelse:
  • 203x14x276 mm.
  • Vægt:
  • 785 g.
  • 2-3 uger.
  • 22. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing and Public Relations: The Complete Guide for Managers

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising, distribution and selling. Public relations refer to the management of the spread of information between an organization and the public. It maintains and establishes relationships between the organization, the target audience and the media. Writing news releases, designing communications campaigns, working with the press, writing speeches and arranging interviews are all functional areas of public relations. This textbook aims to shed light on some of the unexplored aspects of marketing and public relations. Also included is a detailed explanation of the various concepts, principles and methodologies intrinsic to these fields. It will prove to be a complete reference guide to managers in all professional domains.

Brugerbedømmelser af Marketing and Public Relations: The Complete Guide for Managers



Find lignende bøger
Bogen Marketing and Public Relations: The Complete Guide for Managers findes i følgende kategorier: