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Marketing and Public Relations for Libraries

Bag om Marketing and Public Relations for Libraries

A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780810846562
  • Indbinding:
  • Paperback
  • Sideantal:
  • 213
  • Udgivet:
  • 1. januar 1987
  • Størrelse:
  • 216x138x17 mm.
  • Vægt:
  • 288 g.
  • 8-11 hverdage.
  • 18. december 2024
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing and Public Relations for Libraries

A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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