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Marketing and Mobile Financial Services

- A Global Perspective on Digital Banking Consumer Behaviour

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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815386940
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 15. Januar 2019
  • Størrelse:
  • 241x162x26 mm.
  • Vægt:
  • 620 g.
  • 2-3 uger.
  • 9. Oktober 2024

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing and Mobile Financial Services

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

Brugerbedømmelser af Marketing and Mobile Financial Services



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