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Marketing and Innovations Management

- An Integrated Perspective

Bag om Marketing and Innovations Management

Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601983527
  • Indbinding:
  • Paperback
  • Sideantal:
  • 64
  • Udgivet:
  • 15. maj 2010
  • Størrelse:
  • 156x234x3 mm.
  • Vægt:
  • 105 g.
  • 2-3 uger.
  • 11. december 2024

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- Adgang til 70.000+ titler
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Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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