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Marketing and Innovations Management

- An Integrated Perspective

af Elie Ofek

indgår i Foundations and Trends (R) in Marketing serien

Marketing and Innovations Management af Elie Ofek
Bag om Marketing and Innovations Management

Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601983527
  • Indbinding:
  • Paperback
  • Sideantal:
  • 64
  • Udgivet:
  • 15. maj 2010
  • Størrelse:
  • 156x234x3 mm.
  • Vægt:
  • 105 g.
  • 2-3 uger.
  • 26. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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