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Marketing and Financial Management

- New Economy - New Interfaces

Bag om Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403940971
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 18. november 2004
  • Størrelse:
  • 156x234x24 mm.
  • Vægt:
  • 664 g.
  • 2-4 uger.
  • 19. december 2024

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- Adgang til 70.000+ titler
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Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing and Financial Management

The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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