Marketing and Financial Management
- New Economy - New Interfaces
- Indbinding:
- Paperback
- Sideantal:
- 432
- Udgivet:
- 18. november 2004
- Størrelse:
- 156x234x24 mm.
- Vægt:
- 664 g.
Leveringstid:
2-4 uger
Forventet levering: 29. november 2024
Beskrivelse af Marketing and Financial Management
The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.
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