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Marketing and Consumption in Modern Japan

af Kazuo Usui

indgår i Routledge Studies in the Growth Economies of Asia serien

Marketing and Consumption in Modern Japan af Kazuo Usui
Bag om Marketing and Consumption in Modern Japan

This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415323130
  • Indbinding:
  • Hardback
  • Sideantal:
  • 260
  • Udgivet:
  • 25. februar 2014
  • Størrelse:
  • 155x240x20 mm.
  • Vægt:
  • 574 g.
  • 2-3 uger.
  • 14. december 2024
Forlænget returret til d. 31. januar 2025

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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