Marketing, Advertising and Public Relations in the Digital Age in Nigeria
- Indbinding:
- Hardback
- Sideantal:
- 288
- Udgivet:
- 31. juli 2023
- Størrelse:
- 160x24x236 mm.
- Vægt:
- 639 g.
- 2-3 uger.
- 26. november 2024
På lager
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Marketing, Advertising and Public Relations in the Digital Age in Nigeria
This book provides enriching theoretical and empirical perspectives to the principles and practices of digital marketing, advertising, and public relations in Nigeria.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.
Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.
The various chapters contain insightful perspectives that would enhance understanding and discussions of the trends, opportunities and threats to digital marketing, advertising, and public relations, especially within the Nigerian context.
Authors of the various chapters draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast-evolving trends in the digital revolution.
Composed of thirteen chapters,the book provides revealing perspectives that would hopefully ignite further discussions.
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