Marketing 6.0
- Indbinding:
- Hardback
- Sideantal:
- 247
- Udgivet:
- 12. december 2023
- Størrelse:
- 162x25x236 mm.
- Vægt:
- 520 g.
- 4-7 hverdage.
- 16. november 2024
På lager
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Marketing 6.0
Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking." --HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0 is the best guide yet for marketers who aspire to lead the future." --ROB WOLCOTT, Co-Founder and Chairman, TWIN Global "Always at least a step ahead, the most astute and accomplished of all marketing thought-leaders, Philip Kotler, and his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, once again shine a light on the path forward in one of the most complex and challenging marketing eras ever. Marketing 6.0 comprehensively and convincingly shows how marketers can thrive in a time of transformative technology and unprecedented change." --KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Philip Kotler, the father of modern marketing, has the unique ability to identify emerging marketing trends and predict how they will change the business landscape. Marketing 6.0 is no exception. It outlines how the widespread adoption of augmented reality and virtual reality will impact the ways in which companies interact with their customers and explains why the future of marketing lies in creating immersive customer experiences." --ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University
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Bogen Marketing 6.0 findes i følgende kategorier:
- Business og læring > Marketing
- Business og læring > Ledelse & strategi
- Business og læring > Videnskab
- Kunst og kultur > Arkitektur og design
- Kunst og kultur > Kunst og kultur: generelle emner
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Ledelse og ledelsesteknikker
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
- Lægevidenskab og sygepleje
- Sundhed, relationer og personlig udvikling
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