Name: Market Response Models: Econometric and Time Series Analysis
Price: 1259.95 DKK
Availability: InStock
Author: Dominique M. Hanssens
ISBN: 9789401069724

Market Response Models: Econometric and Time Series Analysis af Dominique M. Hanssens

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1.259,95 kr.

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This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

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Sprog:
Engelsk

ISBN:
9789401069724

Forlag:
Springer

Indbinding:
Paperback

Sideantal:
400

Udgivet:
1. oktober 2011

Udgave:
11990

Vægt:
589 g.

Leveringstid: 2-15 hverdage.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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1.255,95 kr.

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Beskrivelse af Market Response Models: Econometric and Time Series Analysis

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

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