Market Response Models: Econometric and Time Series Analysis
- Indbinding:
- Paperback
- Sideantal:
- 400
- Udgivet:
- 1. oktober 2011
- Udgave:
- 11990
- Vægt:
- 589 g.
Leveringstid:
2-3 uger
Forventet levering: 26. november 2024
Beskrivelse af Market Response Models: Econometric and Time Series Analysis
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.
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