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Market Response Models: Econometric and Time Series Analysis

Bag om Market Response Models: Econometric and Time Series Analysis

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789401069724
  • Indbinding:
  • Paperback
  • Sideantal:
  • 400
  • Udgivet:
  • 1. oktober 2011
  • Udgave:
  • 11990
  • Vægt:
  • 589 g.
Leveringstid: 2-3 uger
Forventet levering: 26. november 2024

Beskrivelse af Market Response Models: Econometric and Time Series Analysis

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

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