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Market Response and Marketing Mix Models

- Trends and Research Opportunities

af Hubert Gatignon, Douglas Bowman

indgår i Foundations and Trends (R) in Marketing serien

Market Response and Marketing Mix Models af Hubert Gatignon
Bag om Market Response and Marketing Mix Models

Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601983541
  • Indbinding:
  • Paperback
  • Sideantal:
  • 90
  • Udgivet:
  • 15. Maj 2010
  • Størrelse:
  • 234x157x5 mm.
  • Vægt:
  • 142 g.
  • 2-3 uger.
  • 16. Oktober 2024

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Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.

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