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Market Research

- The Process, Data, and Methods Using Stata

af Erik Mooi

indgår i Springer Texts in Business and Economics serien

Market Research af Erik Mooi
Bag om Market Research

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811052170
  • Indbinding:
  • Hardback
  • Sideantal:
  • 416
  • Udgivet:
  • 13. november 2017
  • Udgave:
  • 12018
  • Størrelse:
  • 241x161x26 mm.
  • Vægt:
  • 868 g.
Leveringstid: Ukendt - mangler pt.

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The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.

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