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Market Research

- Marketing 04.09

af Robin Birn

indgår i Express Exec serien

Market Research af Robin Birn
Bag om Market Research

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841121949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 124
  • Udgivet:
  • 13. december 2001
  • Størrelse:
  • 236x127x16 mm.
  • Vægt:
  • 122 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Market Research

Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.

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