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Market-Oriented Pricing

- Strategies for Management

Bag om Market-Oriented Pricing

Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899304021
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 24. april 1990
  • 2-3 uger.
  • 26. november 2024
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Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.

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