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Market Intelligence

af Martin Callingham

indgår i Market Research in Practice serien

Market Intelligence af Martin Callingham
Bag om Market Intelligence

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749442019
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 26. marts 2004
  • Størrelse:
  • 234x154x16 mm.
  • Vægt:
  • 370 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Martin Callingham

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Beskrivelse af Market Intelligence

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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