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Mar-Tech

- A Marriage Made on Earth

Mar-Tech
Bag om Mar-Tech

"Mar-Tech: a Marriage made on Earth" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage. With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9798890668738
  • Indbinding:
  • Paperback
  • Udgivet:
  • 4. marts 2024
  • Størrelse:
  • 140x216x12 mm.
  • Vægt:
  • 263 g.
  • 2-3 uger.
  • 7. december 2024
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Beskrivelse af Mar-Tech

"Mar-Tech: a Marriage made on Earth" by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides-Marketing and Technology-decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.
With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you're entering a marketing function, leading it or building one from scratch. The game's changed. Marketing is now Marteching(TM).

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