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Managing the New Customer Relationship

- Strategies to Engage the Social Customer and Build Lasting Value

Bag om Managing the New Customer Relationship

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118092217
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 17. maj 2013
  • Størrelse:
  • 230x162x31 mm.
  • Vægt:
  • 674 g.
  • Ukendt - mangler pt..

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.

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