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Managing Strategy

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This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333608883
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 13. december 1995
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 368 g.
  • 2-4 uger.
  • 18. december 2024

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Beskrivelse af Managing Strategy

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area.

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