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Managing Startup Enterprises in Emerging Markets

- Leadership Dynamics and Marketing Strategies

Bag om Managing Startup Enterprises in Emerging Markets

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030281540
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 23. oktober 2019
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 28. november 2024

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This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth.

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