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Managing Product Innovation

indgår i Advances in Business Marketing and Purchasing serien

Managing Product Innovation
Bag om Managing Product Innovation

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762311590
  • Indbinding:
  • Hardback
  • Sideantal:
  • 796
  • Udgivet:
  • 22. februar 2005
  • Størrelse:
  • 156x234x42 mm.
  • Vægt:
  • 1282 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Managing Product Innovation

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

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