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Managing Marketing

af Roger Palmer
Managing Marketing af Roger Palmer
Bag om Managing Marketing

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750668989
  • Indbinding:
  • Paperback
  • Sideantal:
  • 392
  • Udgivet:
  • 11. juli 2007
  • Størrelse:
  • 245x189x21 mm.
  • Vægt:
  • 778 g.
  • 8-11 hverdage.
  • 6. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Managing Marketing

Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

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