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Managing Marketing Information (RLE Marketing)

af Nigel Piercy

indgår i Routledge Library Editions: Marketing serien

Managing Marketing Information (RLE Marketing) af Nigel Piercy
Bag om Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138793149
  • Indbinding:
  • Hardback
  • Sideantal:
  • 242
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x18 mm.
  • Vægt:
  • 476 g.
  • 8-11 hverdage.
  • 7. december 2024

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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