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Managing Customer Relationships on the Internet

indgår i International Business and Management serien

Managing Customer Relationships on the Internet
Bag om Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080441245
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 9. november 2005
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 626 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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