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Managing Customer Relationships on the Internet

indgår i International Business and Management serien

Managing Customer Relationships on the Internet
Bag om Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080441245
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 9. november 2005
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 626 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Managing Customer Relationships on the Internet

One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.

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