De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Managing Business Marketing & Sales

- An International Perspective

Bag om Managing Business Marketing & Sales

Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the business success. Several features of the book merit special mention. -Unique to business marketing books this book includes, in one volume, text that presents major concepts of both business marketing and strategic management. -A global perspective is integrated throughout the text. The basic premise is that marketing concepts are fundamentally international. The authors elected therefore, to integrate international aspects of marketing as extensions of fundamental concepts where appropriate rather than to have separate international sections. -The book has a strong strategic and managerial orientation. The first five chapters establish the context of marketing planning and include corporate and business planning and a separate chapter on industry analysis. The remaining chapters address segmentation and product, pricing, and communication and distribution decisions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763099677
  • Beskyttelse:
  • DRM
  • Udgivet:
  • 25. november 2011
  • Straks på e-mail.

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Managing Business Marketing & Sales

Not only will the reader gain a valuable perspective on the current state of marketing concepts and techniques, but the book offers managerial perspectives which also can provide guidance for the business success.

Several features of the book merit special mention.

-Unique to business marketing books this book includes, in one volume, text that presents major concepts of both business marketing and strategic management.

-A global perspective is integrated throughout the text. The basic premise is that marketing concepts are fundamentally international. The authors elected therefore, to integrate international aspects of marketing as extensions of fundamental concepts where appropriate rather than to have separate international sections.

-The book has a strong strategic and managerial orientation. The first five chapters establish the context of marketing planning and include corporate and business planning and a separate chapter on industry analysis. The remaining chapters address segmentation and product, pricing, and communication and distribution decisions.

Brugerbedømmelser af Managing Business Marketing & Sales



Find lignende bøger
Bogen Managing Business Marketing & Sales findes i følgende kategorier: