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Managing Business Interfaces

- Marketing and Engineering Issues in the Supply Chain and Internet Domains

indgår i International Series in Quantitative Marketing serien

Managing Business Interfaces
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781402076145
  • Indbinding:
  • Hardback
  • Sideantal:
  • 332
  • Udgivet:
  • 31. december 2003
  • Udgave:
  • 2004
  • Størrelse:
  • 234x156x20 mm.
  • Vægt:
  • 693 g.
  • 8-11 hverdage.
  • 21. november 2024
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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