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Managing Business Interfaces

- Marketing and Engineering Issues in the Supply Chain and Internet Domains

indgår i International Series in Quantitative Marketing serien

Managing Business Interfaces
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780387243788
  • Indbinding:
  • Paperback
  • Sideantal:
  • 332
  • Udgivet:
  • 29. marts 2005
  • Udgave:
  • 2004
  • Størrelse:
  • 234x156x18 mm.
  • Vægt:
  • 1080 g.
  • 8-11 hverdage.
  • 21. november 2024
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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