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Management and Practice of Public Relations

af Norman Stone
Management and Practice of Public Relations af Norman Stone
Bag om Management and Practice of Public Relations

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333609767
  • Indbinding:
  • Paperback
  • Sideantal:
  • 327
  • Udgivet:
  • 25. oktober 2000
  • Størrelse:
  • 235x155x19 mm.
  • Vægt:
  • 510 g.
  • 2-4 uger.
  • 17. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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