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Manage For Profit, Not For Market Share

- A Guide to Greater Profits In Highly Contested Markets

af Hermann Simon
Manage For Profit, Not For Market Share af Hermann Simon
Bag om Manage For Profit, Not For Market Share

Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781591395263
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 1. april 2006
  • Størrelse:
  • 162x241x23 mm.
  • Vægt:
  • 558 g.
  • Ukendt - mangler pt..

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- Adgang til 70.000+ titler
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Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.

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