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Made to Stick

- Why some ideas take hold and others come unstuck

af Dan Heath
Made to Stick af Dan Heath
Bag om Made to Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780099505693
  • Indbinding:
  • Paperback
  • Sideantal:
  • 336
  • Udgivet:
  • 7. februar 2008
  • Størrelse:
  • 125x196x22 mm.
  • Vægt:
  • 238 g.
  • 4-7 hverdage.
  • 30. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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Beskrivelse af Made to Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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