De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Mad for Ads

Bag om Mad for Ads

For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781525301315
  • Indbinding:
  • Hardback
  • Sideantal:
  • 64
  • Udgivet:
  • 4. maj 2021
  • Størrelse:
  • 254x216x13 mm.
  • Vægt:
  • 460 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Mad for Ads

For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.

Brugerbedømmelser af Mad for Ads



Find lignende bøger
Bogen Mad for Ads findes i følgende kategorier: