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Machine Learning in Marketing

- Overview, Learning Strategies, Applications, and Future Developments

af Vinicius Andrade Brei

indgår i Foundations and Trends(R) in Marketing serien

indgår i Foundations and Trends (R) in Marketing serien

Machine Learning in Marketing af Vinicius Andrade Brei
Bag om Machine Learning in Marketing

Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680837209
  • Indbinding:
  • Paperback
  • Sideantal:
  • 76
  • Udgivet:
  • 31. August 2020
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 121 g.
  • 2-3 uger.
  • 16. Oktober 2024

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- Adgang til 70.000+ titler
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Ingen binding og kan opsiges når som helst.

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Discusses the central role that artificial intelligence and, more specifically, machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of machine learning and to analyse required learning, applications, and future developments.

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