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Luxury Wine Marketing

af Peter Yeung
Luxury Wine Marketing af Peter Yeung
Bag om Luxury Wine Marketing

A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781913141578
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 7. Februar 2024
  • Størrelse:
  • 162x240x29 mm.
  • Vægt:
  • 614 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Luxury Wine Marketing

A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

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