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Luxury Online

- Styles, Systems, Strategies

Bag om Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230555365
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 1. februar 2008
  • Størrelse:
  • 164x241x27 mm.
  • Vægt:
  • 728 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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