De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Luxury, Lies and Marketing

Luxury, Lies and Marketing

- Shattering the Illusions of the Luxury Brand

af M. Sicard
Luxury, Lies and Marketing af M. Sicard
Bag om Luxury, Lies and Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137264688
  • Indbinding:
  • Hardback
  • Sideantal:
  • 190
  • Udgivet:
  • 11. december 2013
  • Størrelse:
  • 222x138x17 mm.
  • Vægt:
  • 394 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om M. Sicard

Vis alle bøger af M. Sicard

Beskrivelse af Luxury, Lies and Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Brugerbedømmelser af Luxury, Lies and Marketing



Andre købte også..
Find lignende bøger
Bogen Luxury, Lies and Marketing findes i følgende kategorier: