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Luxury and Fashion Marketing

- The Global Perspective

af Satyendra Singh

indgår i Routledge Studies in Marketing serien

Luxury and Fashion Marketing af Satyendra Singh
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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138576438
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 7. december 2020
  • Størrelse:
  • 236x156x17 mm.
  • Vægt:
  • 366 g.
  • 2-3 uger.
  • 11. december 2024
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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.

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