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Long-Form Content is the Future

- Don't Be Fooled by the Rush to Short-Form Content

af Joshua King
Long-Form Content is the Futureaf Joshua King
Bag om Long-Form Content is the Future

There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush. But, this will be a fad that lasts a few years. It takes seven touches with a consumer before they make a purchase. So, unless people watch 7-15 TikTok videos from one person, chances are they won't spend any money. Long-form content warms the consumers and builds an audience. Once someone "knows, likes, and trusts" a creator, they spend money on products and services. Short-form content is still valuable as a "commercial" for long-form content. But, long-form content will still be the driver of building massive audiences that spend money. Good Luck!

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9798367373400
  • Indbinding:
  • Paperback
  • Sideantal:
  • 64
  • Udgivet:
  • 7. december 2022
  • Størrelse:
  • 152x229x4 mm.
  • Vægt:
  • 132 g.
  • 2-3 uger.
  • 2. december 2024
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There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush.
But, this will be a fad that lasts a few years. It takes seven touches with a consumer before they make a purchase.
So, unless people watch 7-15 TikTok videos from one person, chances are they won't spend any money.
Long-form content warms the consumers and builds an audience. Once someone "knows, likes, and trusts" a creator, they spend money on products and services.
Short-form content is still valuable as a "commercial" for long-form content. But, long-form content will still be the driver of building massive audiences that spend money. Good Luck!

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