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Lifestyle Marketing

- Reaching the New American Consumer

Bag om Lifestyle Marketing

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567206401
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 30. oktober 2003
  • Størrelse:
  • 235x159x32 mm.
  • 8-11 hverdage.
  • 12. februar 2025
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Lifestyle Marketing

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Brugerbedømmelser af Lifestyle Marketing