Leveraging Mobile Media
- Cross-Media Strategy and Innovation Policy for Mobile Media Communication
indgår i Information Age Economy serien
- Indbinding:
- Paperback
- Sideantal:
- 270
- Udgivet:
- 24. Februar 2005
- Udgave:
- 2005
- Størrelse:
- 157x234x17 mm.
- Vægt:
- 432 g.
Leveringstid:
8-11 hverdage
Forventet levering: 8. Oktober 2024
Beskrivelse af Leveraging Mobile Media
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.
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