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Leveraging Mobile Media

- Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Bag om Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790815757
  • Indbinding:
  • Paperback
  • Sideantal:
  • 270
  • Udgivet:
  • 24. februar 2005
  • Udgave:
  • 2005
  • Størrelse:
  • 157x234x17 mm.
  • Vægt:
  • 432 g.
  • 8-11 hverdage.
  • 10. december 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Beskrivelse af Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.

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