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Lead Markets in Age-Based Innovations

- Demographic Change and Internationally Successful Innovations

Bag om Lead Markets in Age-Based Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658088149
  • Indbinding:
  • Paperback
  • Sideantal:
  • 335
  • Udgivet:
  • 19. februar 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x20 mm.
  • Vægt:
  • 4647 g.
  • 8-11 hverdage.
  • 9. december 2024
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- Adgang til 70.000+ titler
- Ingen binding

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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.

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