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Kotex, Kleenex, Huggies

- Kimberly-Clark and the Consumer Revolution in American Business

Bag om Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780814254189
  • Indbinding:
  • Paperback
  • Sideantal:
  • 280
  • Udgivet:
  • 1. januar 2017
  • Størrelse:
  • 152x229x16 mm.
  • Vægt:
  • 413 g.
  • 2-4 uger.
  • 7. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.

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