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Killer Brands

- Create and Market a Brand That Will Annihilate the Competition

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In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781598691238
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 12. april 2007
  • Størrelse:
  • 140x216x15 mm.
  • Vægt:
  • 261 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Killer Brands

In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage.

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