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Key Marketing Metrics

- The 50+ metrics every manager needs to know

af Neil Bendle

indgår i Financial Times Series serien

Key Marketing Metrics af Neil Bendle
Bag om Key Marketing Metrics

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292360867
  • Indbinding:
  • Paperback
  • Sideantal:
  • 496
  • Udgivet:
  • 2. marts 2021
  • Udgave:
  • 3
  • Størrelse:
  • 234x158x30 mm.
  • Vægt:
  • 748 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Key Marketing Metrics

Measure, manage and get the most out of your marketing.


Key Marketing Metrics is the definitive guide to todays most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:

Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

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