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Key Debates in the Translation of Advertising Material

- Special Issue of the Translator (Volume 10/2, 2004)

af Beverly Adab
Key Debates in the Translation of Advertising Material af Beverly Adab
Bag om Key Debates in the Translation of Advertising Material

Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781900650809
  • Indbinding:
  • Paperback
  • Sideantal:
  • 222
  • Udgivet:
  • 11. november 2004
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 500 g.
  • 2-4 uger.
  • 17. december 2024
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Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre

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