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Key Account Management in Business-to-Business Markets

- An Assessment of its Economic Value

af Stefan Wengler

indgår i Business-to-Business-Marketing serien

Key Account Management in Business-to-Business Markets af Stefan Wengler
Bag om Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783835005174
  • Indbinding:
  • Paperback
  • Sideantal:
  • 294
  • Udgivet:
  • 26. september 2006
  • Udgave:
  • 2006
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 5. december 2024
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Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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