Key Account Management in Business-to-Business Markets
- An Assessment of its Economic Value
- Indbinding:
- Paperback
- Sideantal:
- 294
- Udgivet:
- 26. September 2006
- Udgave:
- 2006
- Størrelse:
- 148x210x0 mm.
- Vægt:
- 454 g.
Leveringstid:
2-3 uger
Forventet levering: 4. Oktober 2024
Beskrivelse af Key Account Management in Business-to-Business Markets
Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.
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