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Join the Conversation

- How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

af Joseph Jaffe
Join the Conversation af Joseph Jaffe
Bag om Join the Conversation

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470137321
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 6. november 2007
  • Størrelse:
  • 153x235x26 mm.
  • Vægt:
  • 528 g.
  • 2-3 uger.
  • 13. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.

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