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Jimmy Carter and the Birth of the Marathon Media Campaign

af Amber Roessner

indgår i Media and Public Affairs serien

Jimmy Carter and the Birth of the Marathon Media Campaign af Amber Roessner
Bag om Jimmy Carter and the Birth of the Marathon Media Campaign

Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780807170793
  • Indbinding:
  • Hardback
  • Sideantal:
  • 352
  • Udgivet:
  • 30. Maj 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 669 g.
  • 8-11 hverdage.
  • 9. Oktober 2024

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Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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