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I.T. in Retailing

- Application of Information Technology and Corporate Models in Retailing

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Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789401164078
  • Indbinding:
  • Paperback
  • Sideantal:
  • 187
  • Udgivet:
  • 21. juli 2012
  • Udgave:
  • 11989
  • Størrelse:
  • 155x235x10 mm.
  • Vægt:
  • 302 g.
  • 8-11 hverdage.
  • 10. december 2024
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af I.T. in Retailing

Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

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