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It Almost Seems Simple

- Who Knew Creating a National Brand Could Be This Much Fun?

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Sometimes success comes from gut instinct, risk taking, and a good sense of humor. In this story, we hear from Walt Lincer and Syl Harris as well other major contributors in the growth of the brand known today as Florida's Natural. Together they share the stories of how they turned a small cooperative of Florida citrus growers into marketers of a national brand. Told with anecdotes that highlight missteps, bold moves, and corporate schemes, Walt and Syl show that the unthinkable is not always impossible, and that with the right strategy a small brand can refuse to stay hidden in the shadows.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781540642165
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 26. april 2017
  • Størrelse:
  • 129x198x11 mm.
  • Vægt:
  • 200 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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Beskrivelse af It Almost Seems Simple

Sometimes success comes from gut instinct, risk taking, and a good sense of humor.
In this story, we hear from Walt Lincer and Syl Harris as well other major contributors in the growth of the brand known today as Florida's Natural. Together they share the stories of how they turned a small cooperative of Florida citrus growers into marketers of a national brand. Told with anecdotes that highlight missteps, bold moves, and corporate schemes, Walt and Syl show that the unthinkable is not always impossible, and that with the right strategy a small brand can refuse to stay hidden in the shadows.

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